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Super Bowl & Orange Bowl
ABC's Super Bowl Sales Pass 84-Yard Line
ABC IS PILING ON WHEN it comes to activities around its upcoming Super Bowl on February 5--not only will it schedule top-rated "Grey's Anatomy" after the game, but it continues to see strong support from its advertising sales effort.
For the first time in years, the Super Bowl sales effort is significantly well sold going into the November sweeps period, ahead of pace versus previous years, according to analysts. According to reports cited way back in August, ABC had only 10 units or less to sell in the big game. That would put the network at an 84 percent sell out of its inventory. Those numbers have improved since then. One deal made recently has been with Bayer Pharmaceuticals, which has used the event in the past to market many over-the-counter and direct-to-consumer medications. In the past, Bayer--along with GlaxoSmithKline and Schering-Plough--bought the big game for the erectile dysfunction drug, Levitra. Bayer executives did not return phone calls by press time.
For the first time in years, the Super Bowl sales effort is significantly well sold going into the November sweeps period, ahead of pace versus previous years, according to analysts. According to reports cited way back in August, ABC had only 10 units or less to sell in the big game. That would put the network at an 84 percent sell out of its inventory. Those numbers have improved since then. One deal made recently has been with Bayer Pharmaceuticals, which has used the event in the past to market many over-the-counter and direct-to-consumer medications. In the past, Bayer--along with GlaxoSmithKline and Schering-Plough--bought the big game for the erectile dysfunction drug, Levitra. Bayer executives did not return phone calls by press time.
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